Business Analyst

Who we are

We are a tech startup founded in 2019 and we've developed a unique and powerful data-driven solution for mobile app marketing called Smartie Pants. We partner with top developers and ad networks to constantly improve it and to get the highest possible return on mobile game advertising. We are proud to be working with the creators of Fruit Ninja and other hit mobile game developers from all around the world.

About the role

We are looking for a Business Analyst who will support our product and business teams with insights gained from analysing company data. The ideal candidate is adept at using large data sets from different sources to find opportunities for algorithm improvements, as well as testing the effectiveness of different courses of action.
They must have strong experience using a variety of data analysis methods and data tools, processing structured and unstructured data, using/creating algorithms to support product needs. We are looking for someone that can quickly delve into the industry and product specifics and is able to find opportunities for clear improvements for our solution. They must have a proven ability of driving business results with their data-based insights and be comfortable working independently or with a wide range of stakeholders and functional teams.
The right candidate will have a passion for discovering solutions hidden in large data sets and proactively working to improve business outcomes.


  • Undertake preprocessing of structured and unstructured data
  • Interpret data from multiple sources using a variety of analytical techniques, ranging from simple data aggregation to data mining, to more complex statistical methodologies
  • Engage with key product, business and engineering stakeholders on important projects and initiatives to understand their analytical and performance challenges and translate these needs into data solutions
  • Look for opportunities to improve current processes or find efficiencies by applying industry best practices
  • Analyse ongoing results and industry dynamics, and provide solutions and strategies to business challenges
  • Prioritize requirements and create rapid prototypes and minimally viable products for end-users
  • Identify valuable data sources and analyze large amounts of information to discover trends and patterns
  • Create and implement testing roadmap for specific algorithm and configuration improvements
  • Build dashboards and self-service tools to enable ongoing monitoring of trends
  • Provide end-user education for interpretation of business data as well as reports about performance
  • Document and communicate algorithm specifications and improvements with key stakeholders to ensure they are understood by the end-users and incorporated into daily business operations


  • Strong math skills (e.g. statistics, algebra)
  • Strong attention to detail
  • Proactivity and problem-solving aptitude
  • A drive to learn and master new technologies and techniques
  • Analytical mind and business acumen
  • Experience using business intelligence tools and data frameworks
  • Demonstrated experience in handling large data sets
  • Experience visualizing data and/or building dashboards
  • Excellent written and verbal communication skills in English
  • Excellent communication and presentational skills
  • Understanding of machine-learning algorithms
  • Ability to work in a fast-pace, high-change environment

What we offer

  • A highly positive environment
  • Working in a fast-paced industry
  • Cutting edge technologies and architectures
  • Creating industry innovations and solving challenging problems
  • A unique opportunity to join an exciting start up, established as a leader in the mobile advertising space
  • Smooth onboarding and active support from all team members (onboarding ends but the support remains forever 😊)
  • Fun in the Smartie Pants team

If you’re interests, please send your CV to