INTRODUCTION

Smartie Pants Ltd. (“Smartie Pants,” “we,” “us,” or “our”) is committed to safeguarding your privacy. This Privacy Notice explains how we collect, use, disclose, and protect your personal data when you visit our website, use our services, or otherwise interact with us.

DATA WE COLLECT

We may collect the following categories of personal data directly or indirectly through our Solution:

Information that You Provide:

  • Contact information
  • Billing and shipping addresses
  • Account credentials
  • Any other information you voluntarily submit

Automatically Collected Information:

  • End user data
  • Impression data
  • Application data
  • Device data

Information from Partners:

  • Analytics providers
  • Mediation platforms
  • Advertising networks
HOW WE USE YOUR DATA

We use personal data for the following purposes:

  • To provide, operate, and improve our services
  • For customer support and responding to inquiries
  • To comply with legal obligations
LEGAL BASIS FOR PROCESSING

We process personal data based on one or more of the following legal grounds:

  • Performance of a contract
  • Compliance with a legal obligation
  • Our legitimate interests (e.g., improving services, fraud prevention)
  • Consent
SHARING YOUR INFORMATION

We may share your information with:

  • Advertising networks and partners
  • Analytics providers
  • Developers/ Publishers
  • Service providers

We do not sell personal data for monetary consideration.

YOUR RIGHTS

Depending on your jurisdiction, you have the right to:

  • Access and obtain a copy of your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data (subject to legal exceptions)
  • Restrict or object to data processing
  • Withdraw consent where processing is based on consent
  • Opt out of the sale or sharing of your data (where applicable)
  • Request data portability
  • Not to Be Subject to automated decision-making: You have the right not to be subject to decisions based solely on automated processing, including profiling.

You may exercise your rights by contacting us at privacy@smartiepants.com. We will respond within a reasonable timeframe and at no cost to you unless otherwise permitted by law. If we are unable to comply with your request, we will provide a reason.

COOKIES AND TRACKING TECHNOLOGIES

We and our partners use cookies, SDKs, and other tracking technologies to:

  • Measure ad performance
  • Detect fraud and security issues

You can manage your preferences through:

  • In-app privacy settings
  • Device settings

For more details, please review our Cookie Notice.

DO NOT TRACK

We do not track users across third-party websites and do not respond to Do Not Track (DNT) signals.

PROTECTING CHILDREN'S PRIVACY

We understand the importance of protecting children's privacy. The Smartie Pants Solution is not designed for, or intentionally targeted at, children 13 years of age or younger, or consumers under the age of 16. It is not our policy to intentionally collect or store information about anyone under the age of 13. In case we become aware that any information for children under age of 13 has been provided to us, we will permanently delete it without undue delay.

SECURITY

We implement appropriate technical and organizational safeguards to protect your personal data. Access is limited to personnel who need it to perform their job functions. We regularly test our security controls and train staff on privacy best practices. Personal data is stored on cloud-based servers (primarily in the United States). We retain data as long as necessary for the business relationship or as required by law. Aggregated or anonymized data may be retained indefinitely. For international data transfers (e.g., UK/EEA to the U.S.), we ensure appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions

For more information, contact privacy@smartiepants.com.

WE ARE HERE TO HELP

If you have a concern or complaint about your privacy, let us know and we’ll try to fix it. If you’re not satisfied with how we handle your complaint, there are other things you can do. 

You may also lodge a complaint with your local data protection authority:

  • UK: ICO (www.ico.org.uk)
  • EU: Your national supervisory authority
UPDATES

As we wish to improve our services and your customer experience, this Privacy Notice, our Terms associated with the services we provide are expected to change as well. We reserve the right to amend the Privacy Notice, our Terms as needed. We may e-mail periodic reminders of our notices and terms and conditions, but you should check our website frequently to see the current terms and conditions that are in effect and any changes that may have been made to them.